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Books




2017

                                

Social Marketing and Public Health 2nd Edition.

https://global.oup.com/academic/product/social-marketing-and-public-health-9780198717690?q=social%20marketing&lang=en&cc=gb





Other books and chapters by Jeff French



Strategic Social Marketing has now been published by Sage. This new book by Jeff French and Ross Gordon covers the strategic application of social marketing to social programme development , implementation and evaluation. To order the book go to: http://www.uk.sagepub.com/booksProdDesc.nav?prodId=Book237965