Brighton University PGCert
(Lectures from Prof Jeff French)
The Social Marketing Postgraduate Certificate (PGCert) will
teach you how to develop behavioural change programmes which are based
on an understanding of what moves and motivates people.
Focusing on the application of social marketing principles to the key health, environmental and civic issues in contemporary society, the course will give you the skills and confidence to plan and manage social marketing campaigns.
It will be of particular interest to professionals who want to deepen their understanding of social marketing theory and practice, and apply their learning to work-based projects.
The Social Marketing PGCert will provide you with the ability to:
This course is designed to fit around your personal and professional commitments. After completing a compulsory Social Marketing module you can choose to undertake a work-based project or pick further modules which reflect your particular interests.
Click here for more information on the Social Marketing PGCert